Audiences
Baby Boomers
Marketing to Baby Boomers pays off — let us show you how.
Direct Associates Boomer Advantage™
Recognizing the value of this underserved market, Direct Associates defined a unique audience segment for our Boomer Advantage program. Using a proprietary audience model, our program connects you to a prime consumer segment within the Boomer market.
Baby Boomers are receptive to direct marketing and have a high propensity to engage with new brand experiences, now that their life stage provides them with the time and discretionary income to do so.
Boomers currently receive only 5 to 10% of advertising dollars, a huge, missed opportunity when you consider:
Download our complimentary Baby Boomer Insights Report
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New Movers
New Movers — an audience with high switching behavior!
Movers are an audience with tremendous buying power and high switching behavior who spend an average of $9,000 during their move.
With pandemic shifts to mover patterns and behaviors, a new, extended hyper-spend timeline has emerged 6-9 months from move, centered around larger ticket items - like furniture.
This provides brands another opportunity to reach this critical audience. With decades of experience in new mover marketing, Direct Associates are experts in developing custom new mover programs and speaking 1:1 to these valuable consumers.
Unique Custom Solutions
At Direct Associates, we address your unique audience needs and data challenges through custom models, multi-sourced data, and a team of data scientists with decades of collective experience. From optimizing marketing strategy for your top audience segments to building a test and scale plan for hard-to-reach groups, we can help – contact us today!
Case Study
B2B Membership Model for MGMA
Medical Group Management Association (MGMA) reached out to Direct Associates to help crack the code on a segment of their membership that was in decline. Based on top members from their CRM file, a custom direct mail model was developed to identify the best prospects for their member acquisition campaign.
Direct Mail
Targeted Direct Mail
Our turnkey programs help your brand stand out in front of highly engaged and viable audience segments. Drive revenue by connecting your brand with valuable consumer audiences.
Audiences
How do niche audience solutions
fit into your marketing?
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